Ema Fulga

Ema Fulga is the founder of decipher., a UK & UAE-based agency that helps brands appear in AI-powered searches, a topic she's deeply passionate about. Born in Bucharest, Ema moved to Barcelona for a master's degree and lived there for 11 years, during which she met her husband, Ignacio. They got Nor in February 2019, when he was 2 months old, from a city by the Mediterranean Sea. The three moved to Milan in 2021, where the family got even bigger first with an Australian Shepherd named Dalí and then with a boy named Ari. Ema divides her time between her family, decipher. and traveling.