Gordon Pearson\'s background experience combines ‎organisational practice and academic theory. ‎Consequently, his theory is practical and his practice ‎effective in achieving its intended ends. Pearson\'s ‎writing is about how that theory and practice need to ‎be aimed at achieving Mother Earth\'s lasting viability. ‎He recognises the overwhelming tendency for ‎humanity, driven by cold self-interest, to focus on ‎shorter term results, inevitably setting aside the more ‎strategic aims of permanence. That, Pearson argues, ‎must be the driving force of humanity, whatever the ‎gratuitously wealthy think and feel about it.‎