Big Dada
John Elsom
In a seaside town in the far-distant Bucolics, the global chain of leisure hotels, Omniglot International, have built their latest attraction, the OMG Paradiseville.
It is fifty-three stories high, with the Terrace Bar at the top, and offers every amusement that virtual reality can provide, from mountain climbing in the Andes to liaisons in sleazy dives, without leaving the comfort of the bedrooms. It is a risk-free and cost-effective prison.
A young adventurer in search of his Big Break grabs a job in the hotel as a bell hop and moves up the career ladder to become a Catering Officer (second class) and an Assistant Manager (Ass Man) on the fifty-second floor. This is where Big Data is kept, the enormous hive that contains the credit card details of every guest (or unit of consumption) that OMG International has welcomed through its doors. To those in the trade, it is known as Big DaDa, a large childrens toy that breaks easily.
Big DaDa is a satirical novel about hi-tech capitalism, a modern Candide for Gen-Zwarm, funny and frightening. It could happen near you.
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