How to Promote Through Social Media

How to Promote Through Social Media

We get a lot of authors come to us with questions regarding how best they can use social media to promote their books, so we thought we would share some tips on how to maximise your use of your social platforms.

Social media can be a great tool to help establish a name for yourself and get your product off the ground. Below, you will find some examples of how you can better maximise your socials.

Consistency

Set a routine for when you upload to your social media. For example, posting on a Monday, Wednesday, and Friday, at the same time each day, is a great way to start. People will be more likely to check up on your accounts if they know when you will be posting. Likewise, don’t post too scarcely, as people will be unlikely to keep you at the front of their mind. Fewer posts equals less coverage.

Variety

Don’t always post the same thing. Find a way to spice it up! There are a lot of different posts you can make to get some variety on your socials (we will share some later in this blog).

Multiple platforms

Got a Facebook account? Why not also set up an Instagram and Twitter account? Go a step further and make a YouTube account! Having your content on multiple platforms is a great way to gain coverage and more publicity. We would suggest having the accounts listed above if you can, as it gives you multiple audiences to work with and build up. Make sure to plug your other platforms in the description of each post, so that people are aware that you upload to multiple sites.

On a side note, YouTube is a great platform to use, as you can use it for any of your longer video posts (the type of posts that don’t work too well on the other social sites).

Social interaction

If you start getting traffic on your accounts, make sure to interact with your community! Try to reply to any comments or messages you receive, and this will help build up your rapport with your fans.

What do I post?

There are many types of ideas to help promote you and your work. Here are some of them:

• Giveaways

Used to get some traffic on your accounts. Everyone loves a giveaway, and the extra traffic will help in the long run as more people are likely to check up on you.

• Q&As

If you receive questions from your audience, try to turn this into its own post. Make a video, for example, answering the most popular questions you receive. This will go back into building a relationship with your audience, giving them a reason to stick around more.

• Discounts

Like with giveaways, discounts on your products are great to get some extra views and some extra sales.

• Trailers

You can create a short video promoting your product, a great way to get eyes on it!

• Promote events

If you have any events for your product such as meet and greets or reading sessions, then promote them!

We hope you gained some knowledge from this blog, and we wish you the best of luck in your social media journey.